To create a Product Catalogue within Facebook, Instagram of Pinterest you will first need to create a Product Feed based on their feed specifications. You can use the same Product Feed that you use for Google. Facebook do not require all the attributes that Google require. Facebook only require the following:
- Item Group ID
- Google Product Category (Facebook exactly match the Google Taxonomy)
- Product Type
- Custom Label 0
- Sale Price
- Sale Price Effective Date
- Age Group
Whilst you can use your Google Product Feed for Facebook, we recommend having separate feeds for each channel so you can apply the right tracking and apply the correct Google Analytics UTM setup.
With you Shoptimised you can instantly convert a Google Product Feed into a Facebook, Instagram or Pinterest Product Feed in less than 30 seconds.
Once you have a Product Feed and Product Catalogue set up in Facebook, you need to combine this with a custom pixel so you can match what products your visitors are viewing with the products you serve within Facebook ads. You can automatically set up dynamic ads if you are on Shopify, Magento or BigCommerce. However, if you need assistance, please don’t hesitate to get in touch with us.
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All prices exclude VAT. Book an online demo of the Shoptimised platform or contact us to find out more information about our custom enterprise plans.
Product Feed Scrapes & creation have an additional annual cost, for more information, click here.