Always in Colour is an independent men’s fashion retailer dedicated to curating a high-end collection of premium menswear and heritage workwear profiles.
They opened their flagship store in Exeter in the summer of 2017 to showcase our carefully curated collections of apparel and accessories that we are proud to offer. Soon afterwards we launched our website with brands such as A.P.C., Norse Projects, Universal Works and Stepney Workers Club.
Our Technical Specialist used our powerful Product Feed Optimisation Software to rapidly improve the quality of their feed. This resulted in products winning more Impressions and Clicks for the right search terms at the right time.
Learn MoreWe focused purely on products receiving No Clicks and No Conversions in the past 30 days to drive 100% incremental sales with no cannabilisation. Once combined with Product Feed Optimisation, this provided the revenue uplift.
Learn MoreBy utilising our Premium Google CSS status, we were able to acquire Shopping Ad traffic at a 20% discount when compared to the core campaign traffic. This led to achieving a revenue uplift at the desired Return on Ad Spend.
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