Cricket Hockey is one of the world’s largest cricket and hockey equipment retailers. Formed by three friends in 1999, Cricket Hockey has grown into a multi-million pounds company, launching their own brand ‘Funky’ in 2006. Cricket Hockey is especially proud of its distinctive company ethos, selecting products individually with attention to quality, functionality and value to customers.
Our Technical Specialist used our powerful Product Feed Optimisation Software to rapidly improve the quality of their feed. This resulted in products winning more Impressions and Clicks for the right search terms at the right time.
Learn MoreWe focused purely on products receiving No Clicks and No Conversions in the past 30 days to drive 100% incremental sales with no cannabilisation. Once combined with Product Feed Optimisation, this provided the revenue uplift.
Learn MoreBy utilising our Premium Google CSS status, we were able to acquire Shopping Ad traffic at a 20% discount when compared to the core campaign traffic. This led to achieving a revenue uplift at the desired Return on Ad Spend.
Learn More
