Excell Sports is a leading designer sportswear and training equipment retailer in the UK offering sports clothes, footwear and fitness gear for women, men, youths, juniors and infants. Sporting Goods is the ‘go-to’ place for individuals passionate about sports such as football, rugby, running, swimming and fitness training. Sporting Goods also offers specialist products for American football, basketball and more.
Our Technical Specialist used our powerful Product Feed Optimisation Software to rapidly improve the quality of their feed. This resulted in products winning more Impressions and Clicks for the right search terms at the right time.
Learn MoreWe focused purely on products receiving No Clicks and No Conversions in the past 30 days to drive 100% incremental sales with no cannabilisation. Once combined with Product Feed Optimisation, this provided the revenue uplift.
Learn MoreBy utilising our Premium Google CSS status, we were able to acquire Shopping Ad traffic at a 20% discount when compared to the core campaign traffic. This led to achieving a revenue uplift at the desired Return on Ad Spend.
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