Founded back in 2014, Gay Pride Shop started out selling festival products to the LGBTQ+ community and have since grown into the UK's biggest LGBTQ+ store, with almost 4000 items in stock.
With the Shoptimised approach to Incremental Sales, Gay Pride Shop has increased shopping revenue by 124% in 6 months.
Our Technical Specialist used our powerful Product Feed Optimisation Software to rapidly improve the quality of their feed. This resulted in products winning more Impressions and Clicks for the right search terms at the right time.
Learn MoreWe focused purely on products receiving No Clicks and No Conversions in the past 30 days to drive 100% incremental sales with no cannabilisation. Once combined with Product Feed Optimisation, this provided the revenue uplift.
Learn MoreBy utilising our Premium Google CSS status, we were able to acquire Shopping Ad traffic at a 20% discount when compared to the core campaign traffic. This led to achieving a revenue uplift at the desired Return on Ad Spend.
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