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Lace & Favour Success Story
Lace & Favour
Increased Revenue by 18%
In 2002, Lace & Favour began as a cottage industry creating beautiful handmade wedding favours for family and friends. Over the past 19 years, the business has grown steadily to become the UK's leading one-stop shop for all things wedding.
Product Feed Optimisation
Our Technical Specialist used our powerful Product Feed Optimisation Software to rapidly improve the quality of their feed. This resulted in products winning more Impressions and Clicks for the right search terms at the right time.
We focused purely on products receiving No Clicks and No Conversions in the past 30 days to drive 100% incremental sales with no cannabilisation. Once combined with Product Feed Optimisation, this provided the revenue uplift.
By utilising our Premium Google CSS status, we were able to acquire Shopping Ad traffic at a 20% discount when compared to the core campaign traffic. This led to achieving a revenue uplift at the desired Return on Ad Spend.