What got us started...

Like other businesses, Shoptimised was created from a 'scratch your own itch' moment. Our co-founders, who were running a PPC Agency, were managing Google Shopping for over 50 clients with no control over the clients’ Product Feeds.


So they looked around the market for a solution. Every software they found which came close to their requirements immediately priced them out. So they created exactly what they wanted: The Shoptimised platform, which gives full Product Feed Optimisation control.

We are the fastest growing Product Feed Optimisation platform in the UK.

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Why Others Choose Us
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Powerful, Easy To Use Software

Every aspect of our software is designed to give you full control over your Product Feeds. From automated audits that highlight issues, powerful rule engine, to an Automated Suggestions feature. Optimising your Product Feed has never been more simple than it is with Shoptimised.

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Enterpise Level Software, Entry Level Prices

Entry Level Prices Our software offers more than the other enterprise-level solutions available on the market. But we're proud that our software is accessible and affordable for all level of users. From the world's first free subscription, to small, medium and large offerings. We guarantee to keep our pricing as the most affordable in on the market, now and forever.

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Innovative & Award-Winning

We've won more awards than any other Feed Optimisation platform. From SaaS Company of the year to multiple innovation awards. Our software continues to be recognised as a leader in the industry. We'll continue to innovate and create new tools for our users.

Why Do They Keep Working With Us
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Customer Service

There is no point in providing a first-class software if we don't have a first-class customer service team to support it. From assiting with optimisation, to dealing with Google and beyond. If we can help, we do help.

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Response & Honesty

All customer queries are mission-critical and are always priortised above any other work. Whether it's good or bad news, we'll always be transparent, fair and honest with you.

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Great People

We might be a Software company, but at the heart of our business are great people. We love our team and the business works hard to enforce a family-first culture. Our people do a great job of looking after our users.

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Results

We deliver. We can be the nicest people in the world and provide the best customer service, but if our software didn't deliver great results, our users wouldn't stay.

Our Mission
Mission

Our mission is to provide the most powerful and accessible Product Feed & Product Sales software in the world. Whilst always keeping it affordable and never comprimising on our 'family-first' company vales.



  • Families come first. No exception.
  • Constantly innovate, provide market leading software.
  • Keep pricing affordable, forever.
  • Be honest & transparent, always.

Values & Culture

We are a friendly, family-first, honest kind of company. We put our people first and we value positive work-life balance above anything else. Our leadership team has worked hard to ensure that our internal culture is fun, collaborative and rewarding

Whether it's feedback from a user or a member of our team, we listen to all ideas. Our platform is better for it.

We win and lose together, whatever the situation.

Nobody is expected to work past the agreed working hours. At 4pm we finish and everyone can enjoy the rest of their day.

We don’t give out medals for working evenings or weekends, working overtime would mean we're either giving out too much work or not supporting our team enough.

#WeMove was a term created and adopted by the Shoptimised team. They started using it to describe how much our team has achieved in a relatively short space of time. We feel it is the result of our team delivering amazing results as a consequence of working somewhere they know always puts them and their families first. #WeMove

Our Team

Beth Appleby

Beth Appleby

Customer Service Lead

Craig Lewis

Craig Lewis

Customer Service

Mark Roll

Mark Roll

Head of Technical

Deborah Akun

Deborah Akun

Marketing Manager

Scott Hollande

Scott Hollande

eCommerce Growth Manager

Chris McConville

Chris McConville

eCommerce Growth Manager

Chelsea Jeffrey

Chelsea Jeffrey

eCommerce Growth Manager

Will Graham

Will Graham

eCommerce Growth Manager

Mandy Booth

Mandy Booth

eCommerce Growth Manager

Zach Lowery

Zach Lowery

eCommerce Growth Manager

Glen Clough

Glen Clough

eCommerce Growth Manager

Nick McQue

Nick McQue

Commercial Director

John Oram

John Oram

Director

John Cave

John Cave

Director

#WeMove

Our Journey So Far...

Our Journey
1

Founded

Feb 2018

Founded on the 12th February 2018, Shoptimised became one of a handful to offer a SaaS platform for the end user. It’s fair to say, the software’s original look wasn’t exactly ‘pretty’.

2

Google CSS Partner

Aug 2018

We were the 4th UK CSS Partner to be authorised. At the time, the CSS market was brand new, but booming. Other partners were charging large fees or a percentage of the saving.

Our Journey
Our Journey
3

Best SaaS Platform

Nov 2018

Early on in our journey, we were thrilled to be awarded Best SaaS Platform at the International Performance Marketing Awards.

4

Launched Price Checker

Jan 2019

We launched a very unique Price Checker, designed to compare products GTINs against competitors within Google Shopping. You could then create business logic rules using pricing information, applying Custom Labels to build your own Google Shopping strategy.

Our Journey
Our Journey
5

SaaS Company of the Year

Nov 2019

We were delighted to pick up another award. This time for SaaS Company of the Year at the UK Business Tech Awards.

6

Best Software Innovation

Nov 2019

We were determined not to miss the UK Search Awards. We were up against some very established companies such as Adzooma, Ruler Analytics, Marin, SEM Rush, Kenshoo and ProductsUp (to name a few). We were extremely thrilled to win Best Software Innovation on the night.

Our Journey
Our Journey
7

Shoptimised 2.0 Launches

Feb 2020

We did mention the first interface wasn't very ‘pretty’ so we launched a brand new interface with new rules and conditions to establish Shoptimised as an effective Product Feed Optimisation software.

8

Incremental Sales Launches

Jan 2020

We Beta tested Incremental Sales for 8 months prior to launch. This service solved various issues with Google Shopping and has been featured on Google in addition to delivering amazing growth for users.

Our Journey
Our Journey
9

Homeworking Begins

Feb 2020

Lockdown didn’t happen for another 5 weeks, but we decided to close our office early and send the team to work from home. We invested in new telephone software, purchased new laptops and other essentials to work. We also created a more flexible working structure to ensure families could be prioritised. Our trust in our people has been more than rewarding ever since.

10

Best Global Innovation

Oct 2020

We were proud to win the Best Global Innovation award at the Global Biddable Awards for our Incremental Sales Software.

Our Journey
Our Journey
11

Google CSS Premium Partner

Oct 2020

When the number of advertisers working with our CSS kept growing, we were promoted to Google CSS Premium Partner. We are now 1 of the 7 exclusive UK Premium CSS Partners and the only one offering free CSS service.

12

New Office

Mar 2021

With the hope to return to the office in the summer 2021, we acquired a new space and began renovation work, ready to welcome our now bigger team. We’re ready to make it a vibrant, collaborative and covid-secure workplace.

Our Journey