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Houghton Country Success Story
Increased Revenue by 179%
Houghton Country is a specialist equestrian and country store that celebrates the very best in country tradition and style. They are enthusiastic about blurring the boundaries between fashion and country sporting heritage.
Product Feed Optimisation
Our Technical Specialist used our powerful Product Feed Optimisation Software to rapidly improve the quality of their feed. This resulted in products winning more Impressions and Clicks for the right search terms at the right time.
We focused purely on products receiving No Clicks and No Conversions in the past 30 days to drive 100% incremental sales with no cannabilisation. Once combined with Product Feed Optimisation, this provided the revenue uplift.
By utilising our Premium Google CSS status, we were able to acquire Shopping Ad traffic at a 20% discount when compared to the core campaign traffic. This led to achieving a revenue uplift at the desired Return on Ad Spend.