Oct 18, 2021

How to boost Google Shopping sales in Q4

Image Credit: Unsplash Charles Etoroma

Q4 is the peak holiday shopping season, with November and December generating the highest spike in Google Shopping sales.

According to Statista, the value of online retail sales in the UK was just below £100 billion in 2020 (despite the pandemic) around 19% of all retail sales.

As a retailer, it’s important that you start preparing early and make sure your campaigns and budgets are put in place ahead of this year’s peak shopping season.

In Q4 2021, the key dates to look out for are single’s Day (11^th November), Black Friday (26^th November), Cyber Monday (29^th November), Thanksgiving (25^th November), and finally Christmas and Boxing Day.

Here are 3 key tips to help you boost your Google Shopping sales during the holiday shopping period.

1. Think ‘digital’ first

You are not at your full potential without a digital strategy. According to the Office for National Statistics, 30% of total UK retail sales have been accounted for online since April 2020.

Make online your primary strategy by improving your online customer experience during the holiday shopping season.

Prioritising digital also means ensuring all information about your products and business (such as opening times, stock availability, promotions and inventory) are accessible online across all browsers and from different devices and channels.

2. Optimise for Google Shopping best results

Google Shopping ads give you direct visibility on Google search and as mentioned above, thousands of eyes are looking to shop online every day. The benefits of google shopping ads include increased traffic to your ecommerce website, better conversions and increased revenue.

Data shows that internet users make 3.5 billion searches on Google every day and so Google shopping ads represent an opportunity to become visible. This is enough to know that Google Shopping ads can boost your ecommerce potential.

Make sure you fully optimise your product feed for the best Google Shopping ads results. For details on what product feed optimisation is and how to best do it to boost your online sales, check out this knowledge post.

3. Prepare your team

Whether that’s an extra pair of hands to help with orders and logistics or an update in training for your customer service team, pre-Christmas shopping season is a key time so get ready to react quickly.

For an extra hand with your Google Shopping ads, speak to a Google partner to get your advertising traffic at a 20% reach through the Google CSS Partnership programme.