The Bing Merchant Center supports the majority of attribute within the Google Product Feed. However, there are attributes that Bing do ignore which are:
- additional_image_link
- tax
- shipping
- shipping_weight
- unit_pricing_measure
- unit_pricing_base_measure
- Energy_efficiency_class
- loyalty_points
- instalment
- excluded_destination
- expiration_date
The first important reason to have a separate feed for each channel is to improve your tracking and attribution. Too often, Google Product Feeds are added to Bing whilst still having UTM tracking that instructs Google Analytics that all Bind Shopping traffic comes from Google Shopping.
The second important reason, is feed optimisation. Your product performance on Bing will differ from your product performance on Google. Therefore, you will need optimise products differently and utilise different titles, custom labels, product types and more.
With you Shoptimised you can instantly convert a Google Product Feed into a Bing Product Feed in less than 30 seconds.
What sets Bing Ads apart from AdWords?
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All prices exclude VAT. Book an online demo of the Shoptimised platform or contact us to find out more information about our custom enterprise plans.
Product Feed Scrapes & creation have an additional annual cost, for more information, click here.