As one of the first Google Comparison Shopping Services (CSS) partners, we at Shoptimsed, have been helping our clients to be competitive and reach millions of customers through our CSS-approved Merchant Center. Ahead of Black Friday, we wanted to provide you with an update on the changes to the CSS scheme, and how these changes might affect you.
Customers have enjoyed a considerable rebate credited back to their Google Ads account, as well as a 20% reduction in CPC fees. This means that retailers can spend 20% less but still get the same amount of clicks – which is an ideal incentive, especially in Q4 when it’s every click for the taking.
Google recently announced that from November 1st, the rebate would be reduced to 5% on any spend over $10 per calendar month, up to a maximum rebate of $100,000.
The 20% discount on CPC won't be affected by these recent changes, so there’s still an opportunity to earn a significant rebate over the Black Friday/Cyber Weekend trading period, whilst still saving 20% on your CPC.
What else is new with CSS?
Previously, rebates were calculated on a rolling 30-day period. However, this has since been changed; rebates are now calculated per calendar month, from the 1st. Google has also announced a finite end to the CSS rebate scheme, which will cease on December 31st, 2018.
Again, this provides a huge opportunity for retailers to make the most of the rebate potential over the festive season, pre-Christmas and post-Christmas sales, earning rebates which will be credited back to the user’s Google Ads account in time for the New Year, giving their Shopping accounts a boost for the start of 2019!
What hasn’t changed with CSS?
What we offer as a Google CSS Premium Partner has not changed. First of all, we're still offering the Shoptimised 14-day free trial. And psst! That covers you over the entire Cyber Weekend, and we think there’s no better time to see the impact Shoptimised can make on your business.
Secondly, we're still not charging any set-up fees. As one of the exclusive Google CSS Partners, we're proud to let our clients join our platform for the long-term for free.
Thirdly, we won’t charge or take additional fees based on your ad spend, and to get you off the ground (and always winning) we offer support from our dedicated Google Shopping experts. All that from just £89 per month!
Head here for more information about our Google CSS service and get in touch to make this coming Cyber Weekend your best yet!
Alternatively, get in touch today and we'll go through a free demo of the Shoptimised platform with you. Don't miss the chance to see the wonders of CSS on your online business.